Getting brand approval on Amazon feels like hitting a wall for many new wholesale sellers.

You source products, submit your invoices…
Then Amazon rejects your application.
But why?

Here’s what’s really going wrong with most rejected invoices:

1. Supplier Not Recognized by Amazon

Amazon often checks if your supplier is a genuine, authorized distributor or manufacturer.
If you’re buying from random websites, i.e not recognized by brand,, liquidation sellers often there are, or small unknown suppliers… expect problems.

2. Missing or Incomplete Supplier Details

Amazon expects your invoice to show:
✔ Full Supplier Name
✔ Business Address
✔ Contact Number or Email
✔ Invoice Date
✔ Product SKUs and Quantities

If any of these are missing… your approval may get denied.

3. Unrealistic Order Quantities

Submitting an invoice with just 1 or 2 units it mean very low quantity, may raise red flags.
Amazon wants to see wholesale-level orders that show you’re a real reseller, not just a casual buyer.

4. Invoice Formatting Issues

Screenshots, handwritten notes, or Excel printouts?
Nope.
Amazon expects a professional, system-generated PDF invoice from a real business.

5. Wrong Product Info

Make sure the product listed on your invoice exactly matches the ASIN or brand you’re trying to get approved for.
Wrong model numbers or missing product names = instant rejection.

Quick Tip for Sellers:

Before placing any wholesale order, ask yourself:
👉 Is this supplier recognized in the industry?
👉 Will their invoice meet Amazon’s documentation standards?

Learning the hard way can cost you money and time… and even put your seller account at risk.

At Coastal Distribution, we specialize in supplying Amazon sellers with brand-authorized wholesale products and compliant invoices.
Because your first goal… is to get approved and stay compliant.

✅ Stay tuned for more wholesale learning.
 ✅ When you’re ready… we’re here to help.