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How NELSON Automated Monthly Clothing Subscription Deliveries to 28,000 Customers in Just 90 days with Coastal Distribution Group

Client: NELSON
Industry: Fashion / Subscription Box
Region: United States
Service Provided: Subscription Box Fulfillment, Automation, Inventory Management, Nationwide Shipping

Overview

NELSON, a fast-growing fashion subscription box company, is redefining how people shop for clothes in the U.S. With a mission to deliver personalized, curated outfits straight to doorsteps every month, NELSON needed a fulfillment partner that could keep up with both their creativity and scaling ambitions.

In just three months, NELSON went from launching their service to fulfilling 28,000 active monthly subscriptions across the country — all made possible by their partnership with Coastal Distribution Group.

The Challenge

Like many subscription-based businesses, NELSON faced complex logistical hurdles early on:

  • Rapid Growth: Customer base expanding faster than in-house fulfillment could handle
  • Consistency: Need for timely, accurate monthly deliveries with minimal error margin
  • Customization: Each box curated to individual style preferences and sizing
  • Scalability: Infrastructure to handle increasing volume without sacrificing customer experience

NELSON needed a solution that went beyond basic warehousing — they needed a scalable, automated, and customer-focused fulfillment partner.

The Coastal Distribution Solution

Coastal Distribution Group onboarded NELSON in under 10 days, with a fulfillment strategy tailored specifically to subscription models. The key elements of our approach included:

  • Subscription Box Automation: Seamless monthly order generation and processing through system integration
  • Kitting & Assembly: High-efficiency operations for assembling curated boxes based on customer profiles
  • Nationwide Distribution: Reliable delivery across all 50 states through our optimized shipping network
  • Real-Time Inventory Management: Full visibility and forecasting to prevent stockouts or overstock issues

The Results

In just 90 days, NELSON achieved remarkable operational success:

  • 28,000 active monthly subscribers being served without delays
  • 99.8% order accuracy rate, ensuring satisfied, returning customers
  • Scalable system now ready to support further expansion, including add-ons and seasonal drops
  • Significant cost savings in labor and logistics by outsourcing fulfillment

“We were overwhelmed with the speed at which NELSON was growing — it was exciting, but we knew we couldn’t keep up alone. Partnering with Coastal Distribution Group was the turning point. They didn’t just ship boxes; they helped us build a streamlined, scalable system for recurring deliveries. Their attention to detail, accuracy, and commitment to our customer experience have been nothing short of exceptional. Thanks to them, we’re not just delivering clothes — we’re delivering a lifestyle, consistently and nationwide.”
— Liam J., Founder & CEO, NELSON

Conclusion

NELSON’s success story is a testament to what’s possible when innovative brands pair with the right fulfillment partner. At Coastal Distribution Group, we specialize in helping subscription businesses like NELSON scale smart, fulfill fast, and grow with confidence.

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